A few questions that we hopefully are able to answer, if not we can always try find the answer together.

Red Rabbit - FAQ


What is the turnaround time to obtain a quote ?

Quoting will depend on the complexity of the project and the details of the brief. A delivery to adstream versus post-production on a 24 episode TV series are quite different. We will however, always strive to get you a quote asap.

How long will a project take and what will it cost ?

Project timelines vary and is often determined by the various stages of production and with it, its approvals. Costs vary as each project is unique and with all things being equal in terms of costs, time and quality we will ensure we find the right balance together.


What is fps, resolution, aspect ratio ?

FPS stands for frames per second and is the frequency at which frames are displayed. This is determined initially when footage is filmed, but can be converted later. Common fps include 23.98, 24, 25, 29.97, 59.94, 50.  Resolution refers to how many pixels there are in an image. There are also standard sizes used for video which ties to aspect ratio. Common aspect ratios are HD 1920×1080 or 2K 2048×1080. The higher the aspect ratio, the more pixels within an image and therefore the better the quality.

Letterbox and Pillarbox ?

Letterbox is the visual effect of black bars at the top and bottom of the screen. Conversely, pillar-boxing would be the appearance of black bars on the sides of the screen. This occurs in relation to the aspect ratio of the video, to the screen that it is being played on.

What is the difference between offline and online editing?

Offline editing is the process of cutting together the raw footage to create a story. It is the more creative form of editing, where structural story changes can be made. Online editing is the process of combining all the final visual elements such as colour graded picture, special effects shots, motion graphics, titles, etc… with final mixed audio and creating a polished master file ready for mastering and distribution.

What is the difference between 5.1 audio and stereo mixing?

Dolby 5.1 consists of 6 discreet mono audio channels, playing out of 6 different speakers, creating an immersive  surround sound audio experience commonly used in cinema environments. Stereo has two channels of dynamic audio, left and right, where the audio is played out of a set of single speakers such as television or online videos.

What Is Final Mix ?

Final Mix is when all the audio files have been prepared and are ready to be mixed together. All the various audio elements are placed in the right place and at the right audio levels so that it combines into a harmonious piece of audio.

What is Sound Design ?

Sound Design is the design process where we produce any sound effects that need to sync to visuals or an idea in a video or script. This could be anything from a “whoosh” effect to the sound of a V8 car engine.

What is the difference between SFX and Foley ?

Sound Effects refers to special sound elements like gun shots, explosions, sci-fi noises like you would hear when seeing a laser beam, swishes and whooshes and sounds of that nature. Foley refers to “people” noises like footsteps, doors opening and shutting, rustling of clothes.

What is ADR ?

Automated Dialog Replacement (ADR) is the process of re-recording dialogue by the original actor after the filming process to improve audio quality or reflect dialogue changes.

What is a M&E ?

M&E is an abbreviation for Music and Effects. An audio track consisting of the mixed and combined music and effects stems of a film, an M&E track does not contain any dialogue.


What is the difference between web design and web development ?

Web design is the aesthetic and usability aspect of creating a website. Web development is the backend or programming side of the website which enables the website to function.

What is the benefit of cloud storage?

We offer our clients a cloud storage archive solution that will store all media securely on an online platform. This mitigates from unreliable hard drives that can be lost or stolen and have a short shelf life.

What is IoT

Internet of things can be used in a variety of applications. It is a system of sensors that collect and send data to the cloud, which can be processed and applied into creating a change or an alert to the system, without the need of a user.


Can you assist with the complicated process of delivering content internationally ?

Yes. There are a multitude of platforms ranging from cinema deliveries both on hard drive and digital deliveries to streaming services. For each of these broadcasting models there are different technical specifications your content must adhere to. Our mastering and content distribution services take care of these technical specifications and strict inspections for you.

What is DCP and KDM ?

A DCP or Digital Cinema Package is a collection of digital files used to store and and transmit digital cinema visual, audio and data streams. KDM is the acronym for Key Delivery Message. A KDM is required to play an encrypted DCP. Each KDM enables one version of the movie to play on a target playback device for a limited duration, which could be hours, weeks, or months.

What is DCI, DKDM, DCDM ?

DCI (Digital Cinema Initiatives) is the consortium of all six major Hollywood studios responsible for the DCI Digital Cinema System Specification and the DCI Compliance Test Plan. A DKDM (Distribution Key Delivery Message), is a security passcode that enables post and finishing facilities to unlock DCPs within their mastering stations for the purposes of localizing content. DCDM (Digital Cinema Distribution Master) is the primary set of files created within the Post Production workflow, usually referred to as the DI (Digital Intermediate) process, from which a distribution DCP is created.

What is TDL ?

The TDL (Trusted Device List) is a database of security-related information collected from equipment manufacturers and exhibitors. The TDL database marries manufacturer public-key certificates and serial numbers with location information received from exhibitors. TDLs are used by fulfillment entities when generating KDMs against encrypted DCPs and needs to be 100% accurate for content to play at cinemas.

What is video compression ?

Video compression is the process of encoding a video file, in order to reduce it’s file size. This allows video users to send/share videos easily as they are smaller.